Native Touch - Own the Millet Food Network in Your State

The Network

Four brands, one territory network

Each format serves a different eating occasion, creating stronger territory value while one master partner scales all four brands.

Protein + millet wraps, bowls and rolls

Daily Repeat High frequency, everyday eating solutions.

Guilt free food on the go / mobile format

Mobility Goes where the customer is. Expands reach, faster.

All day conscious Indian family dining

Family Dining All day occasions. Stronger basket sizes.

The Millet Cafe for conversations

Cafe Dwell Time Conversations that convert to loyalty.

One master partner can scale multiple formats across the same territory.

Unit Economics

Unit franchise fee illustration across 4 brands

One territory. Four brand formats. Multiple unit fee earning opportunities for the master partner.

ProMill

Millet Restaurant

Unit Investment

₹50L-₹70L

Indicative Franchise Fee

₹5L-₹7.5L

≈ 10% of investment

Apply

GoMill

Kiosk / Meal on wheels

Unit Investment

₹20L-₹50L

Indicative Franchise Fee

₹2L-₹5L

≈ 10% of investment

Apply

Stories

The Millet Cafe

Unit Investment

₹60L-₹90L

Indicative Franchise Fee

₹6L-₹9L

≈ 10% of investment

Apply

Millet Plaza

Food Court / Restaurant

Unit Investment

₹1Cr-₹1.5Cr

Indicative Franchise Fee

₹10L-₹15L

≈ 10% of investment

Apply

Illustrative fee logic for presentation purposes; subject to final commercial validation.

One territory. Four brand formats. Multiple unit fee earning opportunities.

The Offer

Three zone territory model

36 territories organised by potential, growth and strategic rollout priority with a clear master franchise fee for each zone.

Zone 1High potential

₹3 Cr
Master Franchise Fee

Highest-demand, fastest-converting markets.

11 territories

Zone 2Growth

₹2 Cr
Master Franchise Fee

Highest-demand, fastest-converting markets.

11 territories

Zone 3Emerging

₹1 Cr
Master Franchise Fee

Highest-demand, fastest-converting markets.

14 territories

Territory classification is subject to final city mapping, market validation and agreement.

Native Touch isn't one outlet it's an operating platform

A Tamil Nadu rooted food platform making millets premium, modern and mainstream.

Millet led food authorityDeep expertise in millets, recipes and regional taste leadership.

Central kitchen backboneScalable, standardised and quality first manufacturing.

Packaged product capabilityOwn IP products that travel beyond the restaurant.

Four scalable formatsRestaurants, mobile food, cafes and packaged foods.

EBGbacked rolloutStrong capital, governance and expansion execution.

Native Touch is not one outlet idea it is the operating mother brand for a millet led food network.

Beyond Restaurants

Packaged Food Engine

Every outlet becomes a retail touchpoint for Native Touch products turning the territory into a food retail distribution network.

Counter sales across all four formats

Retail SKUs increase average bill value

Packaged products build brand recall

Future grocery / quick-commerce / D2C

1Millet noodles

2Millet pasta

3Snacks & savories

4Biscuits & cookies

5Ready to cook mixes

6Millet sweets / payasam

7Traditional healthy bites

8Gift packs / retail bundles

Master Partner Income

A layered food network income stack

Your territory income comes from multiple layers upfront, recurring and scalable not a single line item.

01

State / territory rights

Upfront master franchise fee for exclusive rights in the territory.

02

Unit franchise fees

One time fees from every restaurant, cafe and food outlet you franchise.

03

Recurring territory revenue share

Ongoing % of outlet sales from all your outlets high visibility, recurring income.

04

Packaged food & retail distribution

Margin on branded products sold through retail, e-commerce and distribution.

05

Network scale upside

Territory value appreciates as your network scales and matures.

Recurring today. Growing every month.

Recurring income grows with active outlets at no extra operational overhead.

25

Outlets

50

Outlets

75

Outlets

100+

Outlets

More active outlets = more recurring share

Scales with no extra operational overhead

Diversified across formats stable income

Rollout Architecture

311-city rollout framework

A structured path from state rights to city level franchise expansion.

India rollout across priority cities

Structured through 28 states + 8 UTs

Each partner gets territory rights + roadmap

36Territories

India divided into 36 strategic territories for focused execution.

311Priority Cities

Selected on population, consumption & growth potential.

4Unit Formats

Flexible formats matched to city size, real estate & appetite.

Recurring Model

Protected downside. Scalable upside.

The master partner earns whichever is higher a guaranteed floor, or a share of the growing store network.

2%

Monthly minimum participation

Payout on total master investment.

Protected floor

OR

3%

Territory revenue share

From the active store network.

Scalable upside

Whichever is higher.

Subject to final agreement, finance, tax, legal and compliance validation.

Franchise Details

The opportunity, slide by slide

Walk through the key commercial and operating details of the Native Touch master franchise.

Detail 01

Master partner income stack

Territory income is layered upfront, recurring and scalable protecting downside while rewarding growth.

Upfront state / territory rights fee
Unit franchise fees from every outlet
Recurring territory revenue share
Packaged food & retail distribution margin
Network scale & valuation upside

5income layers in a single territory

Upfront+ recurring + scalable returns

4 brandsfeeding one master network

Detail 02

Three zone territory model

36 territories grouped by potential, with a clear master franchise fee per zone.

Zone 1 - 11 high-potential territories at ₹3 Cr
Zone 2 - 11 growth territories at ₹2 Cr
Zone 3 - 14 emerging territories at ₹1 Cr
Classification finalised after city mapping

₹3 CrZone 1 · high potential

₹2 CrZone 2 · growth / mid-potential

₹1 CrZone 3 · emerging / strategic

Detail 03

Unit franchise fees across 4 brands

Each outlet a partner opens carries an indicative franchise fee of roughly 10% of investment.

ProMill restaurant - ₹50L-₹70L invest, ₹5L-₹7.5L fee
GoMill kiosk - ₹20L-₹50L invest, ₹2-–₹5L fee
Stories café - ₹60L-₹90L invest, ₹6L-₹9L fee
Millet Plaza - ₹1Cr-₹1.5Cr invest, ₹10L-₹15L fee

~10%indicative franchise fee on investment

4 tiersmatched to city size & appetite

₹20L+entry point via GoMill mobile format

Detail 04

Unit fee sourcing split

The partner is rewarded for their own closures, and still benefits when central support helps close.

Partner sources & closes → 100% of unit fee
NT / EBG / agency closes → 50% of unit fee
Recurring revenue share applies either way
Encourages ownership while protecting growth

100%when the partner sources & closes

50%when central support closes the deal

+ Sharerecurring territory revenue in both cases

Detail 05

Recurring territory revenue share

As the outlet network grows, the master partner builds annuity like territory income paid monthly.

Fixed % revenue share from all active outlets
Paid monthly - predictable, recurring, growing
Diversified across restaurants, mobile, cafes, retail
2% min participation OR 3% revenue share - whichever higher

2% / 3%protected floor or scalable upside

Monthlypredictable, compounding payouts

100+outlet potential per mature territory

Detail 06

Partner role vs Native Touch / EBG role

Local entrepreneurship plus a central operating system equals a faster, stronger rollout.

Partner drives territory development & local sourcing
Partner secures locations & activates local demand
NT / EBG own brand, IP, product & supply chain
NT / EBG provide tech, training, launch & audits

Youbuild the market & lead the territory

Webuild the system & protect the brand

One goalshared success at territory scale

Operating Support

You don't build alone

End to end support, every step, every store a robust operating system that enables partners to launch, operate and scale.

Site Selection

Data driven location evaluation and feasibility.

Design & Fit out

Proven layouts and brand aligned store design.

Supply Chain

Reliable sourcing, quality ingredients, cost efficiency.

Central Kitchen

Scalable production with consistent quality.

POS / ERP Tech

Integrated billing, inventory and reporting systems.

Training

Operations, service, product and management training.

Launch Support

Pre opening checklist, trial runs and launch marketing.

Audits & Quality

Regular audits to ensure standards and compliance.

Become a Master Partner

One state. One serious partner.
One millet food network.

Build Native Touch across restaurant, cafe, mobile food and packaged food formats in your territory. Selective states. Limited mandates. For serious master partners only.

Exclusive territory rights across 4 brand formats

Upfront, recurring and packaged retail income

Full operating system, training and launch support

Request your territory briefing

Tell us about your interest and our team will reach out with details.

Full name * Please enter your name.

Phone * Please enter a valid 10-digit phone number.

Email * Please enter a valid email address.

State / territory of interest * Please enter your state or territory.

Preferred zone

Investment capacity * Please select your investment capacity.

Anything else we should know?

Thank you - request received

Our master franchise team will reach out shortly with your territory briefing and next steps.

Four brands, one territory network

Unit franchise fee illustration across 4 brands

Three zone territory model

Native Touch isn't one outlet it's an operating platform

Packaged Food Engine

A layered food network income stack

Recurring today. Growing every month.

311-city rollout framework

Protected downside. Scalable upside.

The opportunity, slide by slide

Master partner income stack

Three zone territory model

Unit franchise fees across 4 brands

Unit fee sourcing split

Recurring territory revenue share

Partner role vs Native Touch / EBG role

You don't build alone

One state. One serious partner.One millet food network.

Request your territory briefing

Thank you - request received

One state. One serious partner.
One millet food network.